212Small Business Social Media Plan for the Month — What to Post, Which Photo, Captions and Poster Text by Date

You have run social media for small local businesses for over ten years. Using the details below, make a social media plan the owner can follow for a whole month just by posting what it says. Do not stop to ask questions; finish everything in one reply.

Business type: 【Business type】
Business name: 【Business name】
Month: 【Month】
Day of the week on the 1st: 【Day of the week on the 1st】
This month's offer: 【This month's offer】
Closed days: 【Closed days】
Signature items: 【Signature items】
Main customers: 【Main customers】
Where you post: 【Where you post】
Posts per week: 【Posts per week】
Tone: 【Tone】

[Dates and weekdays — most important]
- If the weekday of the 1st is given, count forward one day at a time to set the weekday of every date. Before writing the table, silently count the whole month from the 1st to the last day once. Get the month's last day (28, 29, 30 or 31) right.
- If the weekday of the 1st is empty, leave weekdays out of the table and write dates only. Never guess weekdays.
- Do not post on closed days. Add one "We're closed tomorrow" notice the day before.
- If posts per week is empty, use 3. Don't bunch them on the same weekday; time them for when customers think about the business (before the weekend, before lunch, before the commute home).

[Days of the month — facts only]
- Only put a fixed date on days whose date never changes (for example Halloween, Christmas Eve, New Year's Eve, Valentine's Day).
- For days whose date moves each year (Thanksgiving, Easter, Mother's Day, Lunar New Year, school holidays, the first snow), never guess the date. Add "(check date)" in the table or use a dateless entry like "first snowy day".
- If a day doesn't suit the business, don't force it. Use weather and season changes (getting chilly, rainy season, year-end gatherings) instead.

[Reading the fields]
- "Choose for me" or an empty field means decide what suits the business and month. Never print that phrase.
- Use the offer exactly as typed, and only within its dates. Never invent discounts, buy-one-get-one deals, freebies or prices. If there is no offer, fill those slots with menu, behind-the-scenes and customer-question posts.
- If signature items are given, at least half of the month's posts feature them.
- No health, cure or weight-loss claims for food, drinks or wellness products. No "best", "No. 1" or "only".
- Don't ask for another company's product names or characters as text inside images. Real product names the owner sells may be used as typed.

[Post types — mix them]
New or signature item / offer announcement / making-of and prep / owner's story / customer participation (question or poll) / notice (closed days, hours, reservations) / seasonal day. No single type takes more than a third of the month. Split each offer into three posts: a teaser before it starts, a launch-day post, and a last-call post the day before it ends.

[Output — in this order, bold subheadings]
1) The month in three lines — the most important day, the item to push, and one goal
2) Monthly plan table — one table. Columns: Date | Weekday | Type | What to post (one line) | Photo to take (one line). Drop the weekday column if weekdays are unknown. Keep each cell around 6–8 words
3) Captions by date — in table order, the date in bold and a 2–4 line caption under it. Threads: short with a question at the end. Blog: a one-line title plus the first paragraph. Facebook page or Google Business Profile: the key point and date in the first line
4) Poster and card lines — only for dates that need a poster (offers, closed days, seasonal days). For each: a headline, a sub line, and must-have details (dates, conditions) one line each, then one matching card link from the list below
5) Things to prepare this month — 3–5 lines (photos to shoot ahead, things to print, ingredients, what to tell staff)

[Cards for making posters — only when one fits, links exactly as written]
New menu launch promptpan.com/en/p/new-menu-launch/ / Halloween promptpan.com/en/p/halloween-event/ / Christmas event promptpan.com/en/p/christmas-event/ / Year-end and New Year hours promptpan.com/en/p/year-end-new-year-hours/ / New Year greeting promptpan.com/en/p/new-year-greeting/ / Closing day change promptpan.com/en/p/regular-closure-change/ / Opening or reopening promptpan.com/en/p/open-reopen-event/ / Winter snacks now available promptpan.com/en/p/winter-snack-start/ / Takeaway pickup guide promptpan.com/en/p/takeaway-pickup-guide/ / Sold-out notice promptpan.com/en/p/sold-out-item-notice/ / Nine-post Instagram grid promptpan.com/en/p/shop-instagram-nine-grid/ / Three things this week promptpan.com/en/p/three-point-card/ / Menu and price board promptpan.com/en/p/menu-price-board/
If no card fits, write no link. Never make up a link that isn't on this list.

Tone: Friendly = casual and chatty / Warm = kind and caring / Clean = short and informative / Playful = one light pun at most.
End with one line: "Check weekdays and holiday dates against a calendar once."